In the late 1980s, the ski industry faced a revolution. Until then, skis had largely adhered to a uniform width, with only subtle variations for different conditions. But then, something radical happened: a few bold innovators introduced "fat" powder skis—much wider than anything seen before. Initially met with skepticism, these skis allowed enthusiasts to glide effortlessly over deep powder, turning a previously exhausting experience into one of floating bliss. The idea of adding width—or "fattening" devices for increased stability and comfort—soon began to ripple through other industries. Next came fat bikes, designed to tackle snow and sand, and then the running world saw the rise of Hoka One One's maximalist shoes. Now, in a surprising twist, the world of dress shoes is undergoing its own fat revolution, spearheaded by a company called Maratown - the running dress shoes.
For decades, those working in formal environments had two options when it came to footwear: endure the discomfort of classic dress shoes or compromise on style with something more casual. But why should comfort and elegance be mutually exclusive? Maratown, inspired by the successes of fat skis and maximalist running shoes, asked this question and emerged with a groundbreaking answer. By incorporating maximalist principles into dress shoes, Maratown has crafted footwear that offers unprecedented levels of comfort, stability, and style—perfect for the entrepreneur or businessperson who spends long hours on their feet.
The concept of fattening products for enhanced performance and comfort has had a profound impact on several industries. In skiing, fat skis revolutionized the sport, making deep powder skiing more accessible and enjoyable for all skill levels. A similar trend occurred in cycling, where fat bikes, with their extra-wide tires, allowed riders to conquer terrains once considered impassable, such as snow, mud, and sand.
In the running world, the introduction of maximalist cushioned shoes by Hoka One One in 2009 marked a significant shift. Unlike traditional running shoes, these featured thick, cushioned soles designed to reduce the impact on joints, prevent injuries, and enhance overall comfort. According to a study published in the Journal of Science and Medicine in Sport, runners using maximalist shoes experienced reduced peak pressures on the forefoot, which could lead to a lower risk of stress fractures (1). The result? A surge in popularity, with the global market for running shoes now seeing a notable increase in maximalist designs.
The success of these “fat” designs is rooted in simple physics and biomechanics. Wider surfaces distribute weight more evenly, reducing the pressure on specific points. This distribution is particularly beneficial for activities that involve prolonged standing or repetitive motions—like skiing, biking, running, or even working in a corporate environment.
For instance, dress shoes with arch support not only offer cushioning with their soft midsoles but also provide stability by increasing the contact area with the ground. This helps to correct the gait and reduce the likelihood of injuries such as ankle sprains. Moreover, thicker soles act as a buffer, absorbing shocks that would otherwise be transmitted through the body. A 2021 study conducted by the American Academy of Orthopaedic Surgeons found that shoes with thicker soles significantly decreased the risk of plantar fasciitis, a common condition among people who spend a lot of time on their feet (2).
Recognizing the potential of maximalist technology in improving comfort, Maratown set out to revolutionize the dress shoe industry. The challenge? To merge the elegance of traditional dress shoes with the unparalleled comfort and stability of fat-soled maximalist running shoes.
Maratown customers report:
That’s why Maratown's running dress shoes has earned its reputation as the most comfortable dress shoes—combining the elegance of classic footwear with cutting-edge comfort technology.
Learn more about Maratown's advanced shoe technology here.
The concept of "fattening" a product to enhance its comfort and performance isn’t just a passing trend. From the mountains to the streets, these innovations are proving that bigger can indeed be better. Maratown has successfully brought this concept into the corporate world, showing that dress shoes can offer the same comfort and stability that athletes and outdoor enthusiasts have enjoyed for years.
For business professionals who spend countless hours on their feet, Maratown’s maximalist dress shoes provide a compelling solution: the perfect blend of style and comfort. Why sacrifice one for the other when you can have both? So, the next time you're looking for a shoe that will keep you comfortable all day without compromising on style, ask yourself—are your shoes up to the task?
Please note: We are not authorized to provide medical advice, and Maratown shoes are not classified as medical devices.
Comments will be approved before showing up.
Women entrepreneurs face unique challenges in balancing professional demands with personal style. Long days filled with meetings, networking, and decision-making require footwear that not only complements their confidence but also supports their busy lives. Enter Maratown: the dress shoes designed to combine elegance with the all-day comfort of running shoes.
Maratown dress shoes are the embodiment of functionality and style, designed for women who won’t settle for less. These unisex shoes boast a thick sole crafted to provide maximum cushioning and unparalleled comfort. Let’s explore what sets Maratown apart and why these shoes are a game-changer for women entrepreneurs and professionals.
