enero 24, 2025
When I first set out to create Maratown back in 2015, I knew I wanted to combine the plush comfort of running shoes with the stylish look of modern dress shoes—footwear that could transition seamlessly from the sidewalk to the boardroom. What I didn’t expect was just how intricate and technical the process would be. Each design feature of Maratown grew out of a very specific need for comfort, stability, and durability—and it took years of trial and error to perfect.
The biggest challenge was the sole. Because our cushioning material is soft and responsive, a thin sole would have you practically touching the ground, losing much of the protective benefit. That’s why Maratown has a thicker sole—to ensure long-lasting support. We also widened it after realizing a narrower base made the shoe unstable. Next came the rocker front—like on running shoes—which lets your foot roll forward effortlessly, reducing fatigue during long days on your feet.
For that chunk of midsole, we tested many materials such as TPU and standard EVA. However, they were often too heavy, lacked the bounce we needed, or lost their cushioning after a few months. Eventually, we discovered an EVA derivative that’s lightweight, soft, cushy, and bouncy—while also retaining its properties over time. Protecting this cushioning was just as critical, so we placed a 3mm rubber outsole beneath the midsole foam to shield it, all while keeping the shoe lightweight.
Developing the upper was somewhat simpler, but still required fresh thinking. Instead of a traditional Oxford construction that locks the foot into a fixed volume, we opted for a derby style with an open quarter on each side, allowing for an adjustable fit. We shortened the quarters to free the metatarsal area from any hard points or stitches. While derbies are typically less formal, this revised design made the shoe more minimalist and dressy. We also worked extensively on the internal shape and volume, ensuring a generous interior that accommodates different foot shapes with removable insoles, volume adjusters, and multiple widths. Every prototype went through countless revisions, guided by input from pedorthists, laboratory tests, real-world beta testers, and, most importantly, feedback from our customers.
From a production standpoint, we ultimately chose Portugal, where skilled craftsmanship and access to premium materials enable the creation of high-quality shoes. Portugal is already renowned among health professionals for its footwear, making it the perfect place to bring Maratown’s vision to life.
It’s taken years of dedication, but the result is Maratown—a shoe that truly reflects the belief that you should never have to choose between comfort and style. Each pair is a testament to the lessons learned and the countless steps we took to get here, both literally and figuratively.
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febrero 07, 2025
When it comes to running shoes, brands like Hoka, Adidas, and Nike have earned their reputations for comfort and performance. Their shoes are often designed with cutting-edge technology to provide maximum support, cushioning, and a responsive feel that’s unmatched in the athletic shoe industry. But despite their success in producing highly comfortable footwear for runners, none of these giants have ventured into creating shoes that combine the same level of comfort with a more refined, dressy aesthetic for professional environments.
febrero 07, 2025
Have you noticed how TV presenters, car salespeople, and even top executives are increasingly pairing sneakers with their suits? In today’s fast-paced work environments, comfort has become essential for professionals who spend long hours on their feet. However, traditional dress shoes often fail to provide the support and cushioning people need, while sneakers—known for their comfort—are increasingly seen as too casual for formal settings. As work attire trends shift toward more casual outfits, professionals like real estate agents, doctors, salespeople, and executives are caught between the need for comfort and maintaining a polished, professional look. Maratown solves this dilemma by combining a cushioned running shoe sole with a stylish, minimalist dress shoe upper, allowing you to enjoy comfort without compromising on style.
febrero 06, 2025
In a world that has traded boardroom meetings for Zoom calls, the dress shoe has struggled to find its place. Imagine a business professional who once meticulously polished his Oxfords to complement a tailored suit, now opting for sleek, comfortable sneakers as his daily uniform. This shift is not merely a change in personal style—it reflects a profound transformation in the global footwear market.
Contact info: nancy@maratown.com - MARATOWN US INC - 8 The Green Suite 4000 Dover DE 19901 USA
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